Reading RoomThe ACCC's green marketing guidlines: Update May 2009
May 2009
PDF – 341KB
In Australia and around the world, the level of social awareness and community concern about the effects of climate change and the environment in general is rising. As a result, organisations are increasingly promoting their sustainability credentials as a marketing strategy, which has proved very effective in some cases. However, the power of green marketing has led to instances of broad, unqualified …