The ACCC updated in August its Advertising and selling guide which provides guidance to Australian businesses on the ACCC’s views on what is required to ensure advertising and selling practices are compliant with the Australian Consumer Law (ACL).

While the ACCC’s views expressed in the guide are not necessarily the law (and we might not always agree with them), it is always relevant and helpful to know what the ACCC’s views on a particular topic are.

Importantly, the ACCC has expressed updated views on claims related to animal welfare and environmental and organic claims. The guide also details increased penalties for contraventions of the ACL.