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Maddocks advises on key technology acquisition

• 11 August 2021 • 1 min read
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Maddocks has advised the founder of Brisbane-based company Adopt & Embrace on its purchase by Netherlands-based Microsoft cloud specialist Rapid Circle, backed by private equity firm Mentha Capital

Adopt & Embrace works with companies on change management issues when adopting the Microsoft 365 suite of products. They have worked with major companies such as Youi and Deloitte on large-scale digital projects. The company will continue to operate as Adopt & Embrace and act as Rapid Circle’s adoption and change management unit in Australia.

This is the second strategic acquisition by Rapid Circle in Australia this year – and both times Maddocks advised the company that was acquired. In the previous matter, Maddocks acted for Australian-based Microsoft partner Insync Technology.

The Maddocks team on this matter was led by Corporate partner Duncan Hall and senior associate Bernardo Wood.

About Maddocks

Maddocks is a proudly independent Australian law firm that works closely with corporations, businesses and governments throughout Australia and internationally. We advise national and international clients across the education, government, healthcare, infrastructure and technology sectors, from our Canberra, Melbourne and Sydney offices. Our specialist expertise includes dispute resolution and litigation, employment and safety, financial services, franchising and insolvency.

For more information:

Jason Silverii
Communications Manager
Tel: 03 9258 3509
Mobile: 0407 618 058
[email protected]

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