About Us

We work collaboratively with our clients to build strong, sustainable relationships. Our team is committed to delivering consistent high standards of service, and we understand the importance of accessibility. Working with us, you'll enjoy open communication, meaning well scoped, properly resourced and effectively managed matters.

Learn More

Latest Case

Providing innovative procurement solutions for local government projects April 20, 2018

We advised City of Casey on the procurement process of the Bunjil Place Project. Bunjil Place is a $125 million civic and cultural precinct for the City of Casey, encompassing an 800-seat theatre and 200-seat … Continued

Latest News

Maddocks signs on for Luminance AI platform May 24, 2018

Thursday 24 May 2018 Maddocks has adopted an artificial intelligence (AI) platform to assist in streamlining due diligence processes. The firm has signed on to use the market-leading Luminance AI platform to provide due diligence … Continued

Latest Article

Strategic use of regulatory action policies: an example in the context of Freedom of Information May 23, 2018

Regulatory action policies (including strategies and statements issued by regulators) are a useful tool for regulators to signal the importance of a particular regulatory area to the regulated sector and to the public at large. … Continued

Fiona Wallwork Consultant

Background

Fiona is a commercial lawyer with more than 20 years’ experience providing advice to businesses in the consumer markets sector, including manufacturers, retailers, franchisors and service providers.

Fiona is highly regarded for her technical legal expertise and her understanding of the commercial context.

Fiona’s clients include the owners of major brands within the consumer goods, fashion, professional services, real estate, grocery, food and restaurant industries.

Legal expertise

Fiona’s expertise covers commercial contracting, legal and regulatory compliance, and business transactions, including:

  • drafting, negotiating and advising on a wide range of business contracts, including supply contracts, trading terms, alliance arrangements, joint ventures, contract manufacturing agreements, transport, warehousing and logistics agreements, distribution arrangements, confidentiality agreements and intellectual property licences
  • specialised franchise documentation and advice, including master franchise agreements, unit franchise agreements, disclosure documents and compliance with the Franchising Code of Conduct
  • competition law advice, including on price controls and restrictions, exclusive dealing, tied supply arrangements and customer and supplier restrictions
  • consumer protection law advice, including on advertising and marketing, selling policies and techniques and consumer warranties
  • intellectual property exploitation, protection and enforcement
  • advising on network growth and expansion through different business models
  • legal and regulatory compliance and risk assessment, compliance programs and compliance training.

Relevant experience

  • Advising a national book retailer on various matters relevant to its store network, including the application of the Australian Consumer Laws to in-store advertising and selling.
  • Advising leading global provider of fresh food for households on contact arrangements with raw product suppliers, including drafting standard supply contract terms.
  • Providing legal compliance review for a global health and hygiene group, for its Australian-run trade promotions and product advertising and marketing.
  • Advising a global tyre manufacturer on establishment and rollout of its tyre dealer store model in Australia.

Directories and awards

Fiona is listed in:

  • The Australian Financial Review’s Best Lawyers in the category of Franchise Law, 2013-2018 editions
  • International Who’s Who of Franchise Lawyers, 2016-2017.