About Us

We work collaboratively with our clients to build strong, sustainable relationships. Our team is committed to delivering consistent high standards of service, and we understand the importance of accessibility. Working with us, you'll enjoy open communication, meaning well scoped, properly resourced and effectively managed matters.

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Latest Case

Providing strategic advice on expansion structures November 16, 2018

Founded in Bondi Beach in 2012, Bailey Nelson has rapidly grown into a global eyewear retailer and service provider with boutiques in Australia, London, Canada and New Zealand. The strong demand for their products and … Continued

Latest News

Diverse and inclusive: Maddocks recognised for gender equality February 25, 2020

25 February 2020 Maddocks has been recognised for the 16th consecutive year for its work in creating a workplace that provides opportunities for all of its employees. Maddocks received an Employer of Choice for Gender … Continued

Latest Article

Holding shareholder meetings under COVID-19 restrictions March 25, 2020

With governments imposing severe restrictions on travel and public gatherings as a result of the COVID-19 pandemic, Australian public companies with upcoming annual general meetings (AGM) will be required to consider whether they can either … Continued

Jessica Reid Partner


Jessica has extensive experience providing commercial and strategic advice to clients operating in the consumer markets sector.

Her clients include emerging and established franchisors, manufacturers, distributors and retailers, who come to her for her efficient, timely, effective and commercial solutions.  She acts for leading Australian and international brands in the fashion, beauty services, FMCG, automotive, finance and leisure sectors.

She also has specialist expertise in documenting development arrangements and assisting clients to navigate disputes and the introduction of new capital partners.

She values growing longstanding and trusted client relationships, and has particular expertise assisting them:

  • With complex competition law advices and provision of compliance training, including in relation to pricing, restrictive trade practices and The Australian Consumer Law
  • To select and execute various expansion models, including franchising, licencing and partnerships
  • To document and establish land development arrangements
  • With capital raisings, mergers and acquisitions and post deal structuring
  • To negotiate and document joint ventures and partnership arrangements, whether internally or with third parties
  • To protect and exploit their intellectual property including via licencing and sale arrangements
  • To resolve and settle disputes, including with shareholders, JV partners, franchisees and suppliers.

Relevant Experience

  • Hairhouse and Australian Skin Clinics – advising on all aspects of its franchised network, including Franchising Code compliance, network management and regulatory advice and training.
  • Melbourne Finance Broking – acting in the roll up of a number of broking and aggregation businesses into the Platform Finance Group, and the sale of a controlling interest to Armidale Investment Corporation Limited, which involved a complex pre-completion restructure.
  • Retail Drinks Australia – advising on the consolidation of numerous state based incorporated associations into a national representative company limited by guarantee, being Retail Drinks Australia Limited, including drafting Retail Drink’s constitution documents and advising on regulatory requirements.
  • Satterley – advising on the negotiation and structuring of land development projects.
  • Sunday Somewhere – acting for a high net worth individual in relation to the sale of the online eyewear business, Sunday Somewhere, to Mondottica UK.
  • McDonald’s Australia – providing ongoing corporate advice on a range of commercial and regulatory matters, including compliance with the Franchising Code.
  • Movenpick – acting for Emerald Foods Australia on its acquisition of the Movenpick franchise network in Australia, together with an update of its franchise agreement and disclosure document and ongoing advice in relation to Franchising Code compliance and strategic direction.
  • NRMA – providing strategic and regulatory advice on various business models, including suggesting new models to meet the business’ objectives.
  • Quest Serviced Apartments – advising on a range of franchising matters, including deal structuring and strategic advice, Franchising Code compliance and sale structure
  • View.com.au– providing advice regarding corporate secretarial matters and competition law compliance and capital raisings