About Us

We work collaboratively with our clients to build strong, sustainable relationships. Our team is committed to delivering consistent high standards of service, and we understand the importance of accessibility. Working with us, you'll enjoy open communication, meaning well scoped, properly resourced and effectively managed matters.

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Latest Case

Advising on market-changing divestments September 25, 2018

Maddocks  acted for the founder of Australia’s largest private pilot training school, Soar Aviation, on the group’s 50 percent sale to Australian private equity investor The Growth Fund. Soar Aviation was started in 2012 by … Continued

Latest News

Strong signals: Maddocks advises on television broadcast services outsourcing October 10, 2018

Wednesday 10 October 2018 Maddocks has advised NPC Media on its deal to provide playout services for Southern Cross Austereo’s 105 television broadcast signals through NPC Media’s new playout centre. NPC Media is a joint … Continued

Latest Article

When being natural can be misleading: recent consideration of organic product claims October 15, 2018

Recent decisions by the Australian Competition and Consumer Commission and the Federal Court of Appeal have demonstrated that it can be a fine line between branding and product claims: with a wrong step amounting to … Continued

Peter Francis Partner


Peter has been a practising lawyer for over 27 years, principally within the areas of intellectual property, information technology, commercial law, licensing, trade practices, telecommunications and privacy.

Peter has been particularly involved in intellectual property matters relating to the arts, especially on behalf of statutory bodies. He has for many years acted for Film Victoria and Cinemedia in relation to film and television matters including script development, film production, financing and distribution, and has advised on a wide range of copyright issues, particularly in relation to emerging technologies.  He has acted for a number of independent film producers.  Peter also acts for the recently formed Australian Centre for the Moving Image (ACMI).

Legal Expertise

  • Commercial law
  • Information technology
  • Intellectual property
  • Licensing
  • Privacy
  • Telecommunications
  • Trade practices

Relevant Experience

Advising numerous public and private sector clients in relation to:

  • Copyright, particularly in relation to emerging technologies.
  • General commercial work, including mergers and acquisitions, distribution agreements, joint ventures and shareholders agreements.
  • Intellectual property and information technology.
  • Licensing of intellectual property and technology.
  • Particular issues relating to film, computer games and on-line broadcasting.
  • Patent advice.
  • Trademark registration and infringement.


The 2012/13 Asia Pacific Legal 500 rankings acknowledged Peter in IP category quoting a client who described him as being ‘quick to grasp the issues’ and ‘able to deliver accurate legal advice’.