About Us

We work collaboratively with our clients to build strong, sustainable relationships. Our team is committed to delivering consistent high standards of service, and we understand the importance of accessibility. Working with us, you'll enjoy open communication, meaning well scoped, properly resourced and effectively managed matters.

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Latest Case

Providing strategic advice on expansion structures November 16, 2018

Founded in Bondi Beach in 2012, Bailey Nelson has rapidly grown into a global eyewear retailer and service provider with boutiques in Australia, London, Canada and New Zealand. The strong demand for their products and … Continued

Latest News

Maddocks advises Atomos Limited on key UK acquisition October 28, 2019

Monday 28 October 2019 Maddocks has advised ASX-listed global video technology company Atomos Limited on its acquisition of UK-based Timecode Systems. Atomos will purchase 100% of Timecode Systems, which develops unique and patented IP for … Continued

Latest Article

Has the ATO come knocking about your SMSF’s Investment Strategy? November 8, 2019

In August 2019, the Australian Tax Office (ATO) began contacting Self Managed Super Fund (SMSF) trustees and their auditors where ATO records indicated that more than 90% of an SMSF’s funds were held in one asset … Continued

Shelley Einfeld Consultant

Shelley has over 20 years’ experience as an intellectual property lawyer and has specialised in trade mark law since 1998.  As well as being a lawyer, Shelley is a registered Trade Mark Attorney and Notary Public (NSW).

Shelley advises local and overseas clients on all aspects of trade mark filing, prosecution, opposition and removal actions. She has extensive experience managing large trade mark portfolios in a wide range of industry sectors. Shelley conducts trade mark clearance searches and provides advice on brand strategy, as well as assisting clients with trade mark and domain name disputes, copyright advice and design filing and registration.

Shelley also has extensive experience in transactional matters, including in intellectual property due diligence searches and the preparation of due diligence reports (for both vendors and purchasers of companies and businesses).

Prior to joining Maddocks, Shelley worked for many years in the intellectual property group of a large Sydney law firm and for several years prior to that in a large patent and trade mark attorney firm.

Legal expertise

  • Intellectual property
  • Trade marks
  • Domain names
  • Copyright

Significant leadership positions

Shelley is a member of both the Trans-Tasman and NSW committees of the Intellectual Property Society of Australia and New Zealand (IPSANZ) and is a former chairperson of IPSANZ NSW. She is a member (and former committee member) of the International Trademark Association (INTA).

Recognition

Shelley is recognised by Legal 500 Asia Pacific 2018 in the area of Intellectual Property.