About Us

We work collaboratively with our clients to build strong, sustainable relationships. Our team is committed to delivering consistent high standards of service, and we understand the importance of accessibility. Working with us, you'll enjoy open communication, meaning well scoped, properly resourced and effectively managed matters.

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Latest Case

Providing innovative procurement solutions for local government projects April 20, 2018

We advised City of Casey on the procurement process of the Bunjil Place Project. Bunjil Place is a $125 million civic and cultural precinct for the City of Casey, encompassing an 800-seat theatre and 200-seat … Continued

Latest News

Maddocks signs on for Luminance AI platform May 24, 2018

Thursday 24 May 2018 Maddocks has adopted an artificial intelligence (AI) platform to assist in streamlining due diligence processes. The firm has signed on to use the market-leading Luminance AI platform to provide due diligence … Continued

Latest Article

Strategic use of regulatory action policies: an example in the context of Freedom of Information May 23, 2018

Regulatory action policies (including strategies and statements issued by regulators) are a useful tool for regulators to signal the importance of a particular regulatory area to the regulated sector and to the public at large. … Continued

Shelley Einfeld Consultant

Shelley has over 20 years’ experience as an intellectual property lawyer and has specialised in trade mark law since 1998.  As well as being a lawyer, Shelley is a registered Trade Mark Attorney and Notary Public (NSW).

Shelley advises local and overseas clients on all aspects of trade mark filing, prosecution, opposition and removal actions. She has extensive experience managing large trade mark portfolios in a wide range of industry sectors. Shelley conducts trade mark clearance searches and provides advice on brand strategy, as well as assisting clients with trade mark and domain name disputes, copyright advice and design filing and registration.

Shelley also has extensive experience in transactional matters, including in intellectual property due diligence searches and the preparation of due diligence reports (for both vendors and purchasers of companies and businesses).

Prior to joining Maddocks, Shelley worked for many years in the intellectual property group of a large Sydney law firm and for several years prior to that in a large patent and trade mark attorney firm.

Legal expertise

  • Intellectual property
  • Trade marks
  • Domain names
  • Copyright

Significant leadership positions

Shelley is a member of both the Trans-Tasman and NSW committees of the Intellectual Property Society of Australia and New Zealand (IPSANZ) and is a former chairperson of IPSANZ NSW. She is a member (and former committee member) of the International Trademark Association (INTA).

Recognition

Shelley is recognised by Legal 500 Asia Pacific 2018 in the area of Intellectual Property.