About Us

We work collaboratively with our clients to build strong, sustainable relationships. Our team is committed to delivering consistent high standards of service, and we understand the importance of accessibility. Working with us, you'll enjoy open communication, meaning well scoped, properly resourced and effectively managed matters.

Learn More

Latest Case

Assisting on whole of government technology agreements November 2, 2017

Maddocks advised the Commonwealth Government’s Digital Transformation Agency (DTA) on its whole of government purchasing agreement with SAP. The DTA was set up in 2015 to assist government departments and agencies with digital transformation and … Continued

Latest News

Winner of the first William Ah Ket Scholarship announced November 21, 2017

Tuesday 21 November 2017 A solicitor in a Victorian government agency is the first winner of the William Ah Ket Scholarship, a $5,000 prize named after the first barrister of Chinese heritage in Australia. K … Continued

Latest Article

Encouraging positive and masking negative reviews – Lessons from ACCC v Meriton November 24, 2017

Following our report from November last year, The Federal Court has found that Meriton Serviced Apartments (Meriton) engaged in misleading and deceptive conduct in circumstances where it adopted a scheme preventing unfavourable reviews for its properties … Continued

Shelley Einfeld Consultant

Shelley has over 20 years’ experience as an intellectual property lawyer and has specialised in trade mark law since 1998.  As well as being a lawyer, Shelley is a registered Trade Mark Attorney and Notary Public (NSW).

Shelley advises local and overseas clients on all aspects of trade mark filing, prosecution, opposition and removal actions. She has extensive experience managing large trade mark portfolios in a wide range of industry sectors. Shelley conducts trade mark clearance searches and provides advice on brand strategy, as well as assisting clients with trade mark and domain name disputes, copyright advice and design filing and registration.

Shelley also has extensive experience in transactional matters, including in intellectual property due diligence searches and the preparation of due diligence reports (for both vendors and purchasers of companies and businesses).

Prior to joining Maddocks, Shelley worked for many years in the intellectual property group of a large Sydney law firm and for several years prior to that in a large patent and trade mark attorney firm.

Legal expertise

  • Intellectual property
  • Trade marks
  • Domain names
  • Copyright

Significant leadership positions

Shelley is a member of both the Trans-Tasman and NSW committees of the Intellectual Property Society of Australia and New Zealand (IPSANZ) and is a former chairperson of IPSANZ NSW. She is a member (and former committee member) of the International Trademark Association (INTA).