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We work collaboratively with our clients to build strong, sustainable relationships. Our team is committed to delivering consistent high standards of service, and we understand the importance of accessibility. Working with us, you'll enjoy open communication, meaning well scoped, properly resourced and effectively managed matters.

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Latest Case

Providing strategic advice on expansion structures November 16, 2018

Founded in Bondi Beach in 2012, Bailey Nelson has rapidly grown into a global eyewear retailer and service provider with boutiques in Australia, London, Canada and New Zealand. The strong demand for their products and … Continued

Latest News

Special counsel joins Maddocks in Canberra January 16, 2020

Thursday 16 January 2020 Veena Bedekar has joined Maddocks as a special counsel in the firm’s Canberra office. Veena joined Maddocks this week and will work with the Maddocks Probity and Property teams. She joins … Continued

Latest Article

Too much of the (Apple) pie? – Screen-time apps and misuse of market power January 16, 2020

Apple’s ‘screen-time’ functionality (and similar apps released by other developers) have changed the way we engage with our screens, allowing users to monitor how long they spend every day checking emails, messaging and their use … Continued

Providing strategic advice on expansion structures

Founded in Bondi Beach in 2012, Bailey Nelson has rapidly grown into a global eyewear retailer and service provider with boutiques in Australia, London, Canada and New Zealand.

The strong demand for their products and services needed an expansion strategy that would facilitate this growth but allow them to maintain control over the brand which was at the core of their success.

Maddocks worked closely with Bailey Nelson to understand their business, operations and future plans.  We provided guidance on pros and cons of several expansion options, including franchising, licensing, joint ventures, corporate boutiques and other more unique models. As a result of this, we were able to develop a tailored structure and draft documents purpose designed to meet their needs. We were also able to assist Bailey Nelson implement the same structure in New Zealand, providing consistency across jurisdictions.

Our team on this matter was led by Corporate & Commercial partner Greg Hipwell with assistance from special counsel Jessica Reid, senior associate Elizabeth Lilley and lawyer Katie McClelland.

Founded in Bondi Beach in 2012, Bailey Nelson has rapidly grown into a global eyewear retailer and service provider with boutiques in Australia, London, Canada and New Zealand.

The strong demand for their products and services needed an expansion strategy that would facilitate this growth but allow them to maintain control over the brand which was at the core of their success.

Maddocks worked closely with Bailey Nelson to understand their business, operations and future plans.  We provided guidance on pros and cons of several expansion options, including franchising, licensing, joint ventures, corporate boutiques and other more unique models. As a result of this, we were able to develop a tailored structure and draft documents purpose designed to meet their needs. We were also able to assist Bailey Nelson implement the same structure in New Zealand, providing consistency across jurisdictions.

Our team on this matter was led by Corporate & Commercial partner Greg Hipwell with assistance from special counsel Jessica Reid, senior associate Elizabeth Lilley and lawyer Katie McClelland.