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We work collaboratively with our clients to build strong, sustainable relationships. Our team is committed to delivering consistent high standards of service, and we understand the importance of accessibility. Working with us, you'll enjoy open communication, meaning well scoped, properly resourced and effectively managed matters.

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Latest Case

Providing strategic advice on expansion structures November 16, 2018

Founded in Bondi Beach in 2012, Bailey Nelson has rapidly grown into a global eyewear retailer and service provider with boutiques in Australia, London, Canada and New Zealand. The strong demand for their products and … Continued

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Winner of William Ah Ket Scholarship 2019 announced October 9, 2019

Wednesday 9 October 2019 A Victorian lawyer has been named this year’s winner of the William Ah Ket Scholarship. Tienyi Long, a legal and governance officer at Glen Eira City Council in Melbourne, was awarded … Continued

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Final changes to the ASX Listing Rules announced October 15, 2019

On 10 October 2019 the Australian Securities Exchange (ASX) released its response to feedback received on its consultation paper ‘Simplifying, clarifying and enhancing the integrity and efficiency of the ASX listing rules’, together with the … Continued

Providing strategic advice on expansion structures

Founded in Bondi Beach in 2012, Bailey Nelson has rapidly grown into a global eyewear retailer and service provider with boutiques in Australia, London, Canada and New Zealand.

The strong demand for their products and services needed an expansion strategy that would facilitate this growth but allow them to maintain control over the brand which was at the core of their success.

Maddocks worked closely with Bailey Nelson to understand their business, operations and future plans.  We provided guidance on pros and cons of several expansion options, including franchising, licensing, joint ventures, corporate boutiques and other more unique models. As a result of this, we were able to develop a tailored structure and draft documents purpose designed to meet their needs. We were also able to assist Bailey Nelson implement the same structure in New Zealand, providing consistency across jurisdictions.

Our team on this matter was led by Corporate & Commercial partner Greg Hipwell with assistance from special counsel Jessica Reid, senior associate Elizabeth Lilley and lawyer Katie McClelland.

Founded in Bondi Beach in 2012, Bailey Nelson has rapidly grown into a global eyewear retailer and service provider with boutiques in Australia, London, Canada and New Zealand.

The strong demand for their products and services needed an expansion strategy that would facilitate this growth but allow them to maintain control over the brand which was at the core of their success.

Maddocks worked closely with Bailey Nelson to understand their business, operations and future plans.  We provided guidance on pros and cons of several expansion options, including franchising, licensing, joint ventures, corporate boutiques and other more unique models. As a result of this, we were able to develop a tailored structure and draft documents purpose designed to meet their needs. We were also able to assist Bailey Nelson implement the same structure in New Zealand, providing consistency across jurisdictions.

Our team on this matter was led by Corporate & Commercial partner Greg Hipwell with assistance from special counsel Jessica Reid, senior associate Elizabeth Lilley and lawyer Katie McClelland.