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We work collaboratively with our clients to build strong, sustainable relationships. Our team is committed to delivering consistent high standards of service, and we understand the importance of accessibility. Working with us, you'll enjoy open communication, meaning well scoped, properly resourced and effectively managed matters.

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Latest Case

Providing strategic advice on expansion structures November 16, 2018

Founded in Bondi Beach in 2012, Bailey Nelson has rapidly grown into a global eyewear retailer and service provider with boutiques in Australia, London, Canada and New Zealand. The strong demand for their products and … Continued

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COVID-19 Impacts on Freedom of Information (FOI) April 1, 2020

The coronavirus (COVID-19) outbreak has had a significant impact on the general public, business and government. Here we comment on the impacts to Victorian Government agencies operating under the Freedom of Information Act 1982 (Vic) (FOI … Continued

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Emergency changes to tenancy laws – COVID-19 Emergency Response Bill 2020 (ACT) April 3, 2020

  Important changes to tenancy laws in the Australian Capital Territory (ACT) are being proposed under the COVID-19 Emergency Response Bill 2020 (the Bill) which was presented to the Legislative Assembly on 2 April 2020. … Continued

Providing strategic advice on expansion structures

Founded in Bondi Beach in 2012, Bailey Nelson has rapidly grown into a global eyewear retailer and service provider with boutiques in Australia, London, Canada and New Zealand.

The strong demand for their products and services needed an expansion strategy that would facilitate this growth but allow them to maintain control over the brand which was at the core of their success.

Maddocks worked closely with Bailey Nelson to understand their business, operations and future plans.  We provided guidance on pros and cons of several expansion options, including franchising, licensing, joint ventures, corporate boutiques and other more unique models. As a result of this, we were able to develop a tailored structure and draft documents purpose designed to meet their needs. We were also able to assist Bailey Nelson implement the same structure in New Zealand, providing consistency across jurisdictions.

Our team on this matter was led by Corporate & Commercial partner Greg Hipwell with assistance from special counsel Jessica Reid, senior associate Elizabeth Lilley and lawyer Katie McClelland.

Founded in Bondi Beach in 2012, Bailey Nelson has rapidly grown into a global eyewear retailer and service provider with boutiques in Australia, London, Canada and New Zealand.

The strong demand for their products and services needed an expansion strategy that would facilitate this growth but allow them to maintain control over the brand which was at the core of their success.

Maddocks worked closely with Bailey Nelson to understand their business, operations and future plans.  We provided guidance on pros and cons of several expansion options, including franchising, licensing, joint ventures, corporate boutiques and other more unique models. As a result of this, we were able to develop a tailored structure and draft documents purpose designed to meet their needs. We were also able to assist Bailey Nelson implement the same structure in New Zealand, providing consistency across jurisdictions.

Our team on this matter was led by Corporate & Commercial partner Greg Hipwell with assistance from special counsel Jessica Reid, senior associate Elizabeth Lilley and lawyer Katie McClelland.