Wolfgang Hellmann
Wolfgang is a competition law expert in the Maddocks Corporate & Commercial team, with extensive expertise in all aspects of competition law.
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In a year marked by robust corporate consolidation across a range of sectors, including healthcare, waste management, renewable energy, insurance and financial services, the ACCC has maintained its vigilance in applying the competition test to scrutinise and, if necessary, impose conditions on or even prevent deals that it believes substantially lessen competition.
Against a backdrop of mounting public concern about the power and actions of large businesses, particularly, in the technology and digital markets sectors, the ACCC reinforced its intention to challenge transactions that eliminate rivals, create dominant positions or entrench barriers to entry. In doing so, it took action to block proposed mergers by Insurance Australia Group (IAG) and RAC Insurance (RAC) (for WA motor and home insurance) and Yamaha and Telwater (for outboard motors and aluminium trailer boats). Most significantly, however, the ACCC worked tirelessly to develop the underlying framework for Australia’s new mandatory notification merger regime.

WA motor and home insurance merger opposed
In 2025, the ACCC opposed IAG’s proposed acquisition of RAC, a leading insurer active in Western Australia on the basis that it believed that the combination of two large players with overlapping product lines in motor, home and small business insurance would substantially lessen competition in the WA insurance market by reducing the number of effective competitors, increasing market concentration and giving the merged entity the ability and incentive to raise premiums or degrade service. Following its market inquiry, the ACCC opposed the merger alleging horizontal unilateral effects and a diminished constraint on the incumbent firms. The parties withdrew the proposal rather than litigating to trial, agreeing instead to unwind any integration steps and leaving the WA insurance landscape unaltered pending further competition compliance measures.

Outboard motors and aluminium trailer boats merger scuttled
The ACCC also objected to Yamaha’s bid to acquire Telwater, an Australian manufacturer of leisure boats and marine products. The ACCC formed the view that the merger would combine the two largest participants in the domestic trailer and marine leisure market, giving rise to a substantial lessening of competition by eliminating a competitive challenger, narrowing product choice, reducing innovation and enabling coordinated outcomes by the remaining rivals. Following the ACCC’s intervention, the proposal was blocked at the pre-notification stage with the parties then withdrawing the transaction.
Throughout 2025, the ACCC and the Treasurer worked tirelessly with key stakeholders to develop and refine:
Following these efforts, on 1 January 2026, Australia’s new merger notification regime became mandatory. The new regime applies to acquisitions of shares in a corporation as well as acquisitions of assets from a person or corporation. An acquisition of a minority shareholding is caught by the regime if the acquirer gains ‘control’ over the target entity. Only acquisitions that exceed certain monetary notification thresholds are required to be notified to the ACCC. The notification thresholds are based on the Australian revenue of the parties and/or the value of the transaction.
The new regime prohibits parties from putting a notifiable acquisition into effect without having notified it to, and obtained the approval for it by, the ACCC. Parties who put into effect a notifiable acquisition without notification and/or ACCC approval (conduct that is typically referred to as “gun jumping”) are subject to a penalty of up to $50 million. Parties will therefore need to be extra careful when conducting due diligence or engaging in pre-closing integration planning to avoid any gun-jumping risks. The ACCC is expected to enforce these prohibitions vigorously to ensure that parties comply with the new regime.
“The reforms seek to strike the right balance between seeing and preventing the small number of anti-competitive acquisitions, while allowing those that are unlikely to raise competition issues to proceed promptly and with certainty. Importantly, the design of the new regime – and the ACCC’s committed approach to its delivery – has focused on regulatory timeliness, transparency and predictability. This includes clear processes for engaging with parties, competing businesses, suppliers, customers and the broader community.”
Gina Cass-Gottlieb, ACCC Chair
The new regime applies to acquisitions of shares in a corporation and assets of a person or corporation.
Share acquisitions are notifiable if they result in a “change of control” in the target entity. Acquisitions of minority interests are caught if the acquirer has the capacity to control the target entity following the acquisition. “Control” is defined widely to include de facto control and control based on veto rights, as well as joint control by the acquirer together with one or more associates. There is a carve-out for rights normally accorded to minority shareholders to protect their financial interests as investors. In addition, the Treasurer determined certain acquisition to be notifiable even without change of control, such as acquisitions of more than 20% in an unlisted company and acquisitions of more than 50% in any company even where the acquirer already has control over the target entity prior to the acquisition.
Asset acquisitions include the acquisition of all kinds of property as well as the acquisition of legal and equitable rights (e.g. lease agreements). There is, however, an exemption for the acquisitions of assets ‘in the ordinary course of business’. For example, “routine” acquisitions of a legal or equitable interest in land (e.g. leasehold interest) are exempt (e.g. lease of an office building, acquisition of office tower by commercial property investor, and acquisition of vacant land for property development).
An acquisition is required to be notified to the ACCC if it satisfies one of following notification thresholds:
Share Acquisitions
| Notification Thresholds for Share Acquisitions (turnover for the last 12-month financial reporting period) | |
| 1 | Combined Australian turnover of acquirer group and target group ≥ $200M and Australian turnover of the target group ≥ $50M or transaction value ≥ $250M |
| 2 | Australian turnover of the acquirer group ≥ $500M and Australian turnover of the target group ≥ $10M |
| 3 | Serial acquisitions Thresholds 1 and 2 apply, but to determine the relevant Australian turnover for the target group, the Australian turnover of all targets with a similar business (i.e. that predominantly operate in the same “market”, ignoring geographic factors) acquired by the acquirer group in the previous 3 years need to be added up, however, excluding acquisitions of targets:
|
Asset Acquisitions
| Notification Thresholds for Asset Acquisitions | |
| 1 | If the asset acquisition is “of all or substantially all of the assets of a business”, the Australian turnover thresholds for share acquisitions apply (see Table 1 above). |
| If the asset acquisition is not ‘of all or substantially all of the assets of a business’, the transaction value thresholds below apply from 1 April 2026 onwards (prior to that date, the applicable transaction value threshold is ≥ $250M). | |
| 2 | Australian turnover of the acquirer group is ≥ $200M and transaction value of ≥ $200M |
| 3 | Australian turnover of the acquirer group is ≥ $500M and transaction value of ≥ $50M |
“Group turnover” refers to the aggregate Australian turnover of the acquirer / target including all of their connected entities, and “connected entities” is defined widely to include all entities that are directly or indirectly controlled by the acquirer / target (which includes de facto control and joint control together with associates).
Additionally, the Treasurer determined that all supermarket acquisitions by Coles and Woolworths are notifiable even if the notification thresholds are not met, and there is a possibility that the Treasurer may make further such determinations relating to other industry sectors in the future.
Parties can apply for a notification waiver from the ACCC for “straightforward” acquisitions that plainly do not raise any plausible competition issues or material risk of consumer harm. The ACCC clarified that a notification waiver may be suitable where an acquisition does not require any consultation or inquiries with market participants and there is no, or only very limited, competitive overlap between the parties’ businesses. The ACCC will make a decision “on the papers” and expects that it will be able to decide most applications swiftly (within 1-2 weeks), with a maximum review period of 25 business days. A waiver application incurs a filing fee of $8,300. The ACCC will publish its waiver determinations on its website (the ‘Acquisition Register’).
The ACCC review process consists of the following steps:
| Step in review process | Duration | Filing fees |
| Confidential pre-notification engagement with ACCC – which is voluntary, but strongly encouraged by ACCC | Approx. 2 - 6 weeks | None |
Phase 1 (‘fast track’) review of non-contentious mergers OR Phase 1 (‘standard’) review of mergers with some competition issues | 18 weeks | Deal value < $50M: $475,000 Deal value $50M - $1B: $855,000 Deal value > $1B: $1,595,000 |
| Public benefits application | 10 weeks | $401,000 |
The statutory review periods will be extended by 15 business days if a remedy is offered, and the ACCC has the ability to “stop the clock” by, for example, requesting additional information from the parties.
“The new regime aims to give businesses greater clarity, consumers greater confidence and aligns Australia with best practice in merger control across OECD economies”
Gina Cass-Gottlieb, ACCC Chair
The new merger notification regime has just come into effect – as of 4 February 2026:
We expect that the ACCC will receive far more notifications and waiver applications than predicted by the Treasurer, potentially three times as many as under the old voluntary regime. If that is correct, then it could be that more than 900 mergers will be assessed by the ACCC each year – placing its resources under significant pressure. While the ACCC has stated that the notification waiver process is not intended to be an alternative to the standard notification process, we expect that there will be significantly more waiver applications made (and granted by the ACCC) than previously anticipated, potentially 30% or more of all mergers notified to the ACCC. Time will tell.
In addition, we might see:
While the current merger assessment guidance stresses a more evidence‑heavy, data‑driven approach, with specific attention to serial acquisitions, potential competition, network effects and non‑price competition, we may also see the rise of new, sophisticated theories of harm, such as data concentration, innovation foreclosure and impacts on technology tipping points.
Our annual examination of enforcement and regulatory activity by the Australian Competition and Consumer Commission.
Wolfgang is a competition law expert in the Maddocks Corporate & Commercial team, with extensive expertise in all aspects of competition law.
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