The media sector has rapidly evolved and transformed over recent years, due to new legislation and regulatory requirements, slowing growth in advertising spend, sector consolidation and the rapid transformation of how consumers digest content.

Our team has significant expertise in the broadcasting, recording, publishing, marketing and advertising industries, as well as advising on the distribution of a range of digital content, including TV, music, electronic games and advertising content.

We work with large well-known national and international media companies, advising on complex, market-leading matters.

How we can help

Our team advises on:

• The full range of commercial agreements for content creation and distribution
• The protection and enforcement of IP rights, including copyright and trade marks
• Marketing, advertising (including advertising technology, targeted marketing and behavioural advertising), branding, sponsorship and ambassador agreements 
  complex licensing agreements
• Production and broadcasting agreements
• Event promotion arrangements
• Data and privacy issues, including spam and data retention issues, the use of cookies and other online behavioural tracking technologies, data sharing and data transfer agreements, data de-identification and anonymisation and surveillance
• Social media issues
• Compliance with regulatory legislation, such as the Broadcasting Services Act, Privacy Act and Spam Act
• Joint ventures and acquisitions of rights
• Disputes, including defamation proceedings