Legal Insights

When fame meets filing dates:
lessons from the Katy Perry trade mark dispute

By
• 18 March 2026 • 7 min read

The long‑running trade mark battle between US pop star Katy Perry and Australian fashion designer Katie Perry is one of the most significant brand disputes to reach the Australian courts in recent years. It has already produced two sharply different decisions from the Federal Court at first instance in 2023, then on appeal to the Full Court of the Federal Court in 2024. The proceedings culminated in a split (3:2) decision of the High Court on 11 March 2026, resulting in the designer’s KATIE PERRY trade mark registration being allowed to remain on the Trade Marks Register and the singer’s companies liable for trade mark infringement. 

The case turned on a deceptively simple question: who should own the right to trade under the name “Katy/Katie Perry” in Australia? The answer turned on reputation, timing and strategic choices made the parties years earlier.

The High Court’s decision is now the leading Australian authority on how trade mark rights in personal names are to be assessed, and on the limits of using reputation and later commercial success to displace a registered trade mark.

Two Katies, one name 

By way of background, this dispute concerned:

  • Katy Perry (the singer): the global popstar (born Katheryn Elizabeth Hudson), who adopted the stage name KATY PERRY in 2002 to avoid confusion with the actress Kate Hudson, and rose to international fame in 2008; and
  • Katie Perry (the designer): an Australian fashion designer (born Katie Jane Taylor), who launched her clothing label under the name KATIE PERRY in 2007.

The designer applied to register KATIE PERRY as a trade mark for clothing in Australia in September 2008. The singer opposed the designer’s trade mark application and then applied to register her own KATY PERRY trade mark for clothing in 2009. 

The designer’s earlier trade mark was cited against the singer’s application, and the parties did have some correspondence in 2009, and attempted to negotiate a co-existence in relation to clothing, but the designer rejected this proposal and the singer ended up withdrawing her opposition, which allowed the designer’s KATIE PERRY mark to then be registered in July 2009. 

After a seemingly peaceful decade, the designer commenced proceedings alleging that the singer’s sale and promotion of KATY PERRY‑branded clothing and merchandise in Australia infringed her registered trade mark. According to evidence given by the designer, the proceedings were a long time in the making, but it was only when she became aware of litigation funding through a new legal counsel that she was in a position to do take action. 

Due to the relevant six-year limitation period, the proceedings concerned alleged trade mark infringement between 2013 and 2019, which included the singer’s Prismatic and Witness world tours as well of sales of merchandise and licensed products through various retail channels including online, major retailers and some pop-up stores. 

In response, the singer brought a cross-claim seeking the removal of the designer’s KATIE PERRY word mark registration. 

First instance: registration takes priority

Taylor v Killer Queen, LLC (No 5) [2023] FCA 364 (21 April 2023)

At first instance, the Federal Court found in favour of the designer.

With a reference to the singer’s famous Teenage Dream album, Justice Markovic opened her judgment in the case by stating [at 1] “This is a tale of two women, two teenage dreams and one name.”

At first instance, the Court held that:

  • the singer had infringed the designer’s KATIE PERRY trade mark by advertising and selling clothing in Australia;
  • the infringement did not extend to footwear or headgear, because the registration covered “clothing” only; and
  • the designer’s trade mark registration should not be cancelled.

Although the Court accepted that the singer had a reputation in Australia before 2008, it found that this reputation was in music and entertainment and not clothing. On that basis, the designer’s registered rights prevailed.

On appeal: reputation reshapes the outcome

Killer Queen, LLC v Taylor [2024] FCAFC 149 (22 November 2024)

On appeal, the Full Court of the Federal Court (Full Court) unanimously overturned the first‑instance decision, finding for the singer and ordering that the KATIE PERRY trade mark registration be cancelled.

At the outset, the Full Court (comprised of Yates, Burley and Rofe JJ) noted the complexity of the dispute before it, remarking [at 4], that “The parties chose to put every conceivably arguable factual and legal contention into issue.”

Ultimately, the Full Court found that:

  • by 2008, the singer had acquired a significant reputation in Australia in the name KATY PERRY;
  • consumers were likely to be misled or deceived by the designer’s use of KATIE PERRY on clothing; and
  • the singer’s use of her stage name amounted to honest concurrent use and was undertaken in good faith.

The Court also held that the singer could rely on the “own name” defence under section 122(1)(a) of the Trade Marks Act 1995 (Cth) (TM Act), even though KATY PERRY was not her birth or legal name.

It is also worth noting the Full Court’s comments in respect of the proposed coexistence arrangement rejected by the designer in 2009. The Full Court stated [at 322] that:

“… the coexistence agreement … would have been an excellent outcome for both parties … having rejected the offer … Ms Taylor has brought this result on herself. Unfortunately, it is no longer possible to return to the time of peaceful coexistence.”

The High Court: registration and timing prevail over fame 

Taylor v Killer Queen LLC [2026] HCA 5 (11 March 2026)

In December 2024, the designer applied for special leave to appeal to the High Court stating that the Full Federal Court’s decision “wrongly privilege(s) the powerful and famous over ordinary traders”. On 11 April 2025, the High Court granted the designer’s leave to appeal, and the parties’ arguments were heard in September 2025. 

On 11 March 2026, the High Court, by majority (3:2), allowed the designer’s appeal, set aside the Full Court’s orders and reinstated the KATIE PERRY trade mark registration. In doing so, the High Court provided important clarification on several aspects of Australian trade mark law.

  • Section 60 - Reputation must be tied to particular goods or services

    Firstly, the High Court confirmed that for the purposes of section 60(a) of the TM Act, a trade mark can acquire a reputation in Australia only in respect of particular goods or services. The Court also held that a mark’s reputation in one category of goods or services does not, for that reason alone, mean the mark has acquired a reputation in other categories. The High Court confirmed that the “common practice” of pop stars often expanding their commercial interests into products like clothing does not mean the trade mark they use as pop stars, gains a reputation in Australia for those other goods. 

  • Sections 88(2)(a) and 88(2)(c) – Not likely to deceive or cause confusion

    In relation to section 88(2)(a) of the TM Act, the High Court agreed with the primary judge that the designer’s mark in respect of “clothing” would not be likely to deceive or cause confusion because of the reputation that the singer’s mark had acquired before its priority date. 

    Similarly in relation to section 88(2)(c) of the TM Act, the High Court also agreed with the primary judge that the singer had failed to establish that because of circumstances applying at the time the rectification application was filed, continued use of the designer’s mark was likely to deceive or cause confusion. 

    The Court clarified that under section 88(2)(c) of the TM Act, the assessment for rectification considers not just the owner's actual use, but the full range of potential "normal and fair" uses permitted by the registration, whether that be actual, intended or possible use. 

  • Section 89 – Discretion did not arise

    Section 89 of the TM Act allows the court a discretion to refuse the cancellation of a trade mark where the ground of cancellation arises without “act or fault” on the part of the trade mark owner. 

    The High Court found that the singer had not established the grounds in section 88(2)(a) or section 88(2)(c) to cancel the designer’s mark, as such section 89 also did not provide a basis for the cancellation of the designer’s KATIE PERRY trade mark registration. 

What next?

The matter has been remitted to the Full Court for the consideration of the remaining issue, including the relief available, which will undoubtedly also consider the designer’s delay in commencing proceedings. 

What brand owners should take from this case

Despite its celebrity gloss, the Katy Perry case delivers practical lessons for all brand owners:

  • File early and maintain registrations
Delay and administrative missteps can materially weaken brand protection.  Being first to file also remains the most determinative factor when it comes to establishing trade mark rights vis-à-vis third parties.  
  • Reputation is powerful, but not automatic
Reputation must be assessed at the relevant time and in relation to the relevant goods or services.
  • Names are inherently complex trade marks
Personal and stage names invite competing claims and complex legal analysis.
  • Coexistence is worth considering
In some circumstances, a commercial settlement by way of a co-existence agreement can be an effective way of recognising each party’s rights and allowing ongoing trade under suitable parameters.  This can also avoid years of costly litigation and uncertain outcomes for brand owners.

Final thought 

The Katy Perry dispute shows that trade mark law is not just about who is most famous, but who acted, how, and when. For brand owners, disciplined filing strategies, ongoing maintenance administration and a willingness to resolve conflicts commercially remain some of the most effective tools for protecting brand value.

Talk to our Intellectual Property team about strengthening your trade mark strategy.

Our IP team helps brand owners put disciplined filing, proactive portfolio management and commercial resolution strategies in place to safeguard brand value and minimise risk.

Ben Miller

Ben has been ranked for over 15 years as one of the top IP lawyers in Australia and has considerable experience leading IP disputes and transactions.

View profile

Elizabeth Ireland

Elizabeth is a Partner and the Head of Trade Marks at Maddocks and is highly experienced in intellectual property, marketing and advertising law.

View profile

Recent articles

Online Access