About Mira

Mira is a commercial lawyer who specialises in advising clients in the consumer markets sector.

Mira has particular experience in assisting clients who are looking to exploit their brands, technology and intellectual property via various expansion and distribution models, including franchising, licensing, partnership and joint venture arrangements.

More broadly, Mira provides her clients with advice on a range of business transactions, mergers and acquisitions, network restructures, competition and consumer law, supply and distribution arrangements as well as general day to day commercial advice.

Expertise

Corporate & Commercial

Sectors

Consumer Markets

Experience

Franchising

Providing ongoing commercial advice for a range of high profile clients, with particular experience acting for franchisors in relation to compliance with the Franchising Code of Conduct, including drafting franchise documentation and ongoing management of franchise transactions. Key clients include Mercedes, McDonald’s, Stratton, Hairhouse Warehouse, Matchbox and Country Road.
Hairhouse Warehouse

Frequently acting for Hairhouse Warehouse on acquisitions and investments (including Hairhouse Warehouse’s acquisition of the Ella Rouge and ASC franchise networks), as well as general commercial matters, including their extensive franchise network.
Stratton

Providing ongoing advice to Stratton on the establishment and operation of its franchise network, in addition to acting for Stratton on the sale of a controlling interest to carsales.com Limited and on the acquisition of a number of smaller complementary businesses.
QPF, Linx and CRG

QPF, Linx and CRG – simultaneously acting for “QLD Pacific Finance”, “Linx Finance Australia” and “Consolidated Finance Group” on their sales to Armidale Investment Corporation, including conducting complex pre-completion restructures.
Platform Finance

Platform Finance – acting for “Melbourne Finance Broking” / “Platform Direct Finance” on its sale of a majority interest to Armidale Investment Corporation, including conducting complex pre-completion restructures.