Jessica works with both large and small businesses across a range of commercial matters. She has particular expertise in competition law, and advises both established and emerging businesses on their day-to-day commercial needs and strategic transactions.
Focused on providing practical and solutions driven advice, Jessica has a wealth of experience assisting clients in the consumer markets and property development sectors on matters including mergers and acquisitions, corporate governance and structuring, supply chain management, expansion strategies (including franchising), partnerships and joint ventures. This has led her to be recognised by Best Lawyers in Australia for commercial and franchise law.
Consumer markets sector
Based on in-depth knowledge of the sector, Jessica advises on a diverse range of transactions across segments including FMCG, luxury goods, automotive, travel and hospitality. Her experience includes advising on critical transactions in a business’ trajectory, such as mergers, acquisitions, international expansion, franchising and licensing models, as well as supply chain structuring and IP exploitation.
She has particular expertise in franchise law, and the need when managing a network of licensed or franchised businesses to look beyond the particular matter at hand to provide holistic and, importantly, commercial, advice.
Her clients include leading franchisors, distributors and manufacturers such as Quest Apartment Hotels, McDonald’s Australia, Mercedes-Benz Australia, Hairhouse and Australian Skin Clinics.
Jessica has significant experience in negotiating and documenting complex development structures, including advising on development agreements, partnership arrangements and upstream ownership structures, as well as the buyout of capital partners, for clients such as Golden Age Group, Satterley, Cadence Property Group, AVJennings, Soho Living and Milieu.
She understands the specific drivers of participants in the development sector, has particular expertise in stakeholder relations, and is respected for her considered, thoughtful and practical advice – which takes into account parties’ long-term objectives and looks beyond their immediate issues.
Jessica is extremely experienced in advising on complex competition law issues, including with respect to restrictive trade practices, mergers, The Australian Consumer Law and Franchising Code compliance. Jessica has acted for the Australian Competition and Consumer Commission, and is regularly called upon to assist clients in a range of sectors to navigate challenging supply chain and structuring issues that are key to their businesses.
Providing strategic advice on expansion structures
Maddocks worked closely with Bailey Nelson to understand their business, operations and future plans
Maddocks announces two new partners in latest round of promotions
Jessica Reid and Katherine Armytage will be promoted to the Maddocks partnership on 1 July 2019
Build to rent – Tips to avoid the traps
We outline some of the common pitfalls to be avoided associated with build to rent projects.
Misuse of marketing funds: Retail Food Group mounts its defence
The RFG proceedings are the latest in legal and regulatory activity focussed on franchisors misusing marketing funds.