A local council partnered with Maddocks to develop an AI solution that streamlines application pathways, supports compliance, and enhances customer experience. Maddocks played a key role in advising on how the AI Solution should be implemented from a privacy, regulatory compliance, and consumer protection perspective. 

Maddocks worked with the council to assist it to take a privacy by design approach to its AI solution. The AI solution helps applicants identify relevant requirements and includes a self-assessment feature to check application completeness.

The council sought to increase efficiency and accuracy in its application process by introducing an AI-driven solution that simplifies application steps and improves customer experience. Maddocks advised on key legal considerations throughout the design and deployment phases, including privacy obligations, data handling practices, and consumer law compliance. This guidance ensured the solution was not only technologically advanced but also legally robust.

The AI solution integrates with existing systems and is designed to evolve with future regulatory and user needs. It offers automated guidance during pre-submission, helping applicants prepare more complete applications and reducing unnecessary delays. The council intends that the solution will improve application quality, shorten processing times, and provide clear, accessible information throughout the application journey, while continuing to allow for appropriate human oversight and decision-making.