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Maddocks advises Go-To Skincare on partnership with BWX

• 30 August 2021 • 1 min read
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Maddocks has advised Zoë Foster Blake and the co-founders of Go-To Skincare on their sale of 50.1% of their business to beauty and wellness company BWX.

Under the $89 million deal, BWX bought 50.1% of the shares in Go-To Skincare. The acquisition reflects a genuine partnership, with the Go-To business expected to operate independently, led by CEO Brad Dransfield and Zoë Foster Blake as Chief Creative Officer, and supported by a capable management team, leveraging BWX’s complementary capabilities, international distribution and economies of scale.

Go-To was founded by Australian beauty editor and author Zoë Foster Blake in 2014, with the intention to disrupt the skincare industry by simplifying skin care. It has since grown significantly with its loyal customer base and award-winning products. This deal will open opportunities for Go-To in the US and other international markets.

The Maddocks Corporate team on the matter was partner Greg Hipwell, consultant lawyer James Hains, senior associate Mira Martin and lawyer Olivia Smedley.

Greg Hipwell said he was pleased the firm could assist the Go-To founders on this significant transaction.

'We are really proud to have assisted Zoë and her co-founders on this significant deal,' Greg said.

'It is immensely rewarding to work closely with exciting and original entrepreneurs as they achieve major milestones in their growth and development.'

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