Privacy Awareness Week (PAW) is an opportunity for NSW public sector agencies to reflect on how smart technologies – particularly AI – are changing the way personal information is collected, used and shared. This year, the NSW Information Commissioner is marking PAW under the theme Smart tech, smarter choices – protecting yourself in the age of AI.  

Smart technologies can support the delivery of government services which are faster, more efficient and more personalised. At the same time, they rely heavily on the quality of data inputs and implementation of effective data governance processes. AI tools can introduce new and unexpected privacy risks if agencies are not aware of the information being captured, how it is used, and how it is protected. 

PAW 2026 emphasises that understanding the application of smart technologies in practice empowers agencies, staff and the community to make informed and confident choices about how personal information is handled.

This PAW we have developed a campaign page with key tips and video content featuring experts in their field on privacy and AI.

Smarter choices for NSW public sector agencies

Over the past year a number of consistent themes have emerged that are particularly relevant for NSW Government agencies:

• Understand how smart technologies use and generate personal information
  Agencies should be clear about what information AI tools collect or generate, where that information goes, and how it is stored, shared or reused.
• Be mindful of the information you collect and retain
  Making deliberate choices to limit the collection, use and retention of personal information can significantly reduce privacy risk and support compliance with NSW privacy obligations.
• Set clear rules for AI use
  Smarter choices include appropriate governance frameworks, system configurations and internal guidance and training, so staff understand how to use AI tools safely and lawfully.
• Maintain oversight of suppliers and third parties
  Where service providers use AI in delivering services, agencies remain accountable for how personal information is handled and should ensure appropriate contractual protections, transparency and safeguards are in place.

Why this matters

The NSW Information Commissioner continues to emphasise that privacy protection is essential to maintaining public trust. In the context of AI and smart technology, agencies are increasingly expected to be able to explain how privacy risks are being identified and managed, and how individuals remain informed and in control of their personal information. 

Following its recent desktop review of documented AI or ADM use within Agency Information Guides (AIGs) and Privacy Management Plans (PMPs), the NSW Information Commissioner and the Privacy Commissioner have indicated an ongoing regulatory focus on transparency, notification and accountability in relation to AI and ADM. 

As part of its review, the IPC has made six recommendations to promote transparency, visibility and accountability of AI or ADM use and ensure compliance with relevant legislation. Appropriate governance frameworks are recognised tools to enhance public trust and confidence when adopting innovative and developing technologies.

Privacy Awareness Week is a timely reminder that privacy is not just a compliance exercise, it is a practical, day‑to‑day responsibility that underpins confidence in government services.