Maddocks has advised Australian music company Vinyl Group (ASX: VNL) on its acquisition of digital city guide Concrete Playground Pty Ltd, strengthening its media and advertising footprint.

Vinyl Group, the only ASX-listed music company in Australia, has acquired Concrete Playground in a cash and scrip deal.

The acquisition strengthens Vinyl Group’s market strategy by expanding its publishing arm Vinyl Media’s reach to a wider range of brands and agencies, creating new commercial opportunities. Concrete Playground produces content across Sydney, Melbourne, Brisbane, Auckland, and Wellington.

Maddocks Commercial Partner Stuart Napthali and Senior Associate Shannon Neill advised Vinyl Group on the transaction that completed this week.

Stuart said: “We were very pleased to have supported Vinyl Group on another important strategic investment that strengthens its media division and complements The Brag Media’s go-to market strategy.”