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Maddocks expands national IP practice with the appointment of new Special Counsel

• 15 February 2024 • 2 min read
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Maddocks has appointed Elizabeth Ireland as a new Special Counsel to lead its growing national trade marks and brand protection practice.

Elizabeth brings more than 15 years of experience as an intellectual property, marketing and advertising lawyer. Her experience covers all aspects of the brand and product lifecycle from development to enforcement. She advises clients on trade mark portfolio management, as well as an extensive range of advisory, contentious, transactional and regulatory matters across trade marks, copyright, designs and business and domain names.

Elizabeth also brings expertise in food safety, product regulation, trade promotions and IP and regulatory issues associated with corporate and financial transactions. Her clients span sectors including food, FMCG, publishing, fashion, health & beauty, luxury goods, transport, tourism, retail and ecommerce. Elizabeth has been recognised by Best Lawyers 2024 for Retail Law, by Legal 500 as Next Generation Lawyer, and by Managing IP as a Rising Star.

The appointment comes as the firm increases its focus on the consumer markets sector and will support growing demand from Australian and international brands for specialist advice on marketing and brand protection strategies to maximise their brand value.

Consumer markets sector leader Greg Hipwell said: “We are very excited to have Elizabeth join Maddocks. Elizabeth adds significant depth to our Consumer Markets sector expertise and expands our already comprehensive trade mark prosecution and portfolio management practice.”

Leader of the firm’s national IP practice Ben Miller added: “Attracting a lawyer of Elizabeth’s calibre and reputation, both in Australia and internationally, is a real testament to the growth and success of Maddocks national IP team in recent years. We are delighted to welcome Elizabeth to the team.”

Elizabeth joins Maddocks’ IP team in Sydney after more than 15 years at Ashurst.

For more information

Contact Maddocks Head of Communications and Media

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