Sydney Trains | Landmark outdoor advertising contracts

Maddocks advised Sydney Trains on two new outdoor advertising contracts that will bring in significant revenue during the life of the arrangements.

The long-term advertising contracts are the largest public transport contracts of their kind in Australia and will more than triple the amount of current advertising revenue generated by Sydney Trains. The revenue will be reinvested into the Sydney public transport network.

JCDecaux will manage advertising on the concourses and platforms of Sydney Trains’ stations, as well as roadside billboards and posters. Revolution360 will manage advertising on roadside bespoke assets.

Maddocks advised Sydney Trains on all aspects of this matter over a two-year period. The team, led by Partner Jeff Goodall and Senior Associate Harriet Royle, advised on the initial request for proposals stage and then assisted with the Agreement qualifications raised by the tenderers. The firm also assisted with negotiations with the tenderers and finalising the Agreements at award.