Legal Insights

Merger reform

• 11 February 2025 • 9 min read
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The new mandatory pre-merger notification regime will take effect on 1 January 2026. Under the new regime, parties undertaking acquisitions that exceed certain monetary thresholds will need to notify the ACCC prior to the transaction completing. The monetary thresholds are yet to be determined by regulation, however, the Australian Government has announced that it is likely to include Australian turnover and transaction value thresholds. Parties will be prohibited from completing notifiable acquisitions without ACCC approval.

Enforcement risks

Under the new regime, parties will be prohibited from implementing a notifiable acquisition before having notified it to the ACCC and obtained the ACCC’s approval. Parties who put into effect a notifiable acquisition without notification and/or without ACCC approval (sometimes referred to as “gun-jumping”) will be subject to pecuniary penalties. The new regime will require merger parties to be extra careful to avoid any gun-jumping risks when conducting due diligence or engaging in integration planning. The ACCC is expected to enforce these prohibitions vigorously to ensure that parties comply with the new law.

Top 3 themes of the new merger regime

Notifiable Acquisitions

    The notification thresholds are yet to be determined. The Treasury has proposed that an acquisition be notifiable if one of the following thresholds is met:

    Economy-wide threshold

    • The parties’ combined Australian turnover exceeds $200 million; and
    • either the Australian turnover of each of at least two of the parties exceeds $50 million OR the global transaction value exceeds $250 million.
    Large acquirer threshold
    • The acquirer’s Australian turnover exceeds $500 million; and
    • the Australian turnover of each of at least two of the parties exceeds $10 million.
    3-year cumulative threshold

    Large acquisitions

    • The parties’ combined Australian turnover exceeds $200 million; and
    • the cumulative Australian turnover from acquisitions relating to the same or substitutable products over a 3-year period exceeds $50 million.
      OR

    Large acquirers

    • The acquirer’s Australian turnover exceeds $500 million; and
    • the cumulative Australian turnover from acquisitions relating to the same or substitutable products over a 3-year period exceeds $10 million.

    In addition, the Minister of Treasury will have the power to determine classes of acquisitions that are required to be notified even if they do not meet any of the monetary thresholds (e.g. in industry sectors with high levels of market concentration, such as supermarkets).

    There will also be a process whereby parties may seek a notification waiver from the ACCC.

    Review Process

    The review process will consist of the following steps:

    • Phase 1 review: The statutory period for the initial review will be 30 business days, but the ACCC may make a “fast-tracked” determination after 15 business days. The ACCC will either determine that the acquisition can be put into effect or that it needs to conduct an in-depth review.
    • Phase 2 review: The statutory period for the in-depth review will be 90 business days. The ACCC will either determine that the acquisition can be put into effect or must not be put into effect.
    • Substantial public benefit application: The parties can make a substantial public benefit application within 21 days of the ACCC’s determination to oppose an acquisition. The statutory period for the public benefit assessment will be 50 business days. The ACCC will then again either determine that the acquisition can be put into effect or must not be put into effect.

    The statutory timeframes will be extended by 15 business days if a remedy is offered. The ACCC will also have the ability to “stop the clock” by, for example, requesting additional information from the parties.

    The ACCC will encourage parties to engage with it in pre-lodgement discussions to identify the information and economic data that the parties will need to submit.

    Substantive Assessment

    The ACCC must not oppose an acquisition unless it is satisfied that the acquisition would have, or be likely to have, the effect of substantially lessening competition (SLC). The SLC test now explicitly states that an acquisition may have the effect of SLC if it creates, strengthens or entrenches a substantial degree of power in a market. The purpose of this amendment is to emphasise the importance of considering the competitive structure of the relevant markets. In addition, the ACCC will now be able to take into account the combined effects of all relevant acquisitions made by the same acquirer over the 3-year period preceding the notified acquisition.

    Parties will have the right to make an application to the ACCC to approve an acquisition on “substantial public benefit” grounds if the ACCC has opposed an acquisition on competition grounds. The ACCC may approve such an application if it is satisfied that the acquisition would be likely to result in a public benefit that would substantially outweigh the public detriment likely to result from the acquisition.

    "Our new reforms will make our merger approval system faster, stronger, simpler, more targeted and more transparent."

    Australian Treasurer, The Hon Dr Jim Chalmers

    Major developments and activities

    Despite the new incoming merger regime, the Mergers Unit still faced a heavy workload in 2024. This was after an extremely busy year in 2023 with two massive merger authorisation applications (ANZ / Suncorp and Brookfield / Origin Energy) and four opposition decisions (including Qantas / Alliance). The ACCC released fourteen Statement of Issues, the highest number for almost a decade, and seven clearance applications were only resolved after the parties had offered undertakings to remove the competition concerns. In addition, four clearance applications were withdrawn following the release of the ACCC’s Statement of Issues. Interestingly, three of the undertakings proffered by the parties included behavioural commitments to remove vertical integration concerns. The two behavioural undertakings accepted by the ACCC are discussed below.

    Chemist Warehouse / Sigma

    On 7 November 2024, the ACCC cleared the merger between Sigma Healthcare Ltd (Sigma) and CW Group Holdings Ltd (Chemist Warehouse) after accepting a court-enforceable undertaking from Sigma. Sigma is a pharmacy wholesaler of prescription medicines, over-the-counter and front-of-store products and a franchisor of pharmacies under banners including ‘Amcal +’ and ‘Discount Drug Store’. Chemist Warehouse is a pharmacy franchisor and distributor to its own pharmacies and retail stores under the brands ‘Chemist Warehouse’, ‘MyChemist’, ‘Ultra Beauty’, ‘My Beauty Spot’ and ‘Optometrist Warehouse’.

    The ACCC was concerned that, post-acquisition:

    • the merged entity would have the ability and incentive to worsen terms to non-Chemist Warehouse pharmacies that are in competition with Chemist Warehouse banner pharmacies;
    • the merged entity would have access and be able to use commercially sensitive data of Sigma franchisees and wholesale customers in an anti-competitive manner; and
    • Sigma could choose to cease to be a Community Service Obligation (CSO) wholesaler and only supply pharmacy products to its franchisees, which would reduce the number of available CSO wholesale options for pharmacies.

    To address these concerns, Sigma committed to do the following:

    • ensure that Sigma franchisees and wholesale customers can readily terminate their agreements with Sigma;
    • implement data protection measures and to delete confidential information when Sigma franchisees and wholesale customers elect to terminate their contracts with Sigma; and
    • remain a participating pharmaceutical wholesaler in the Australian Government’s CSO arrangements.

    Louis Dreyfus / Namoi Cotton

    On 1 December 2024, the ACCC cleared the acquisition of Namoi Cotton Ltd (Namoi) by Louis Dreyfus Company B.V. (LDC) after accepting a court-enforceable undertaking from LDC. Namoi and LDC both supply cotton ginning, cotton lint classing, logistics and warehousing services and also engage in the acquisition and marketing of cotton lint and cottonseed. LDC owns 20% of ProClass Pty Ltd (ProClass) and Namoi owns 100% of Australian Classing Services (ACS), both suppliers of cotton lint classing services. LDC also has a joint venture with WANT Cotton Pty Ltd (WANT) for the operation and management of a cotton gin near Katherine, Northern Territory.

    The ACCC was concerned that the acquisition would be likely to substantially lessen competition in the supply of cotton ginning services in the north of Western Australia and the Northern Territory because, post-acquisition, LDC would:

    • operate the only two cotton gins in the north of Western Australia and the Northern Territory; and
    • have interests in both ProClass and ACS, which together class more than 80% of all cotton lint in Australia.

    To address these concerns, LDC offered:

    • to divest its shareholding in Proclass; and
    • to terminate the WANT Joint Venture Agreement (a “behavioural” undertaking).

    Looking ahead

    The ACCC’s focus in 2025 will be on preparing for the introduction of the new mandatory notification regime which will take effect on 1 January 2026. While the current informal clearance regime will still be available until the end of 2025, parties will be able to voluntarily notify their acquisitions under the new regime from 1 July 2025. This will be particularly relevant for more complex transactions, including global deals requiring multi-jurisdictional filings. The reason is that if the ACCC cannot conclude its review of a merger notified to it under the old regime by 31 December 2025, the parties will have to re-notify the merger in 2026.

    We also expect that the ACCC will continue with its increased scrutiny of “vertical” mergers, i.e. mergers between companies in the same industry but at different levels of the supply chain. Indeed, all three of the outstanding cases where the ACCC released a Statement of Issues in 2024 raise vertical integration concerns.

    "The changes will benefit business stakeholders by ensuring they have clarity on their obligations, the timeframes they can expect, and other key aspects of the process."

    ACCC Chairperson, Gina Cass-Gottlieb

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