About Us

We work collaboratively with our clients to build strong, sustainable relationships. Our team is committed to delivering consistent high standards of service, and we understand the importance of accessibility. Working with us, you'll enjoy open communication, meaning well scoped, properly resourced and effectively managed matters.

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Latest Case

Advising on major deals in the technology sector March 21, 2017

The National Broadband Network (nbn) is one of the largest infrastructure projects ever undertaken in Australia. The nbn will connect Australian homes and businesses to a faster broadband landline and internet network by 2020. Maddocks … Continued

Latest News

Maddocks advises Swinburne University of Technology on $118 million online education deal March 21, 2017

Tuesday 21 March 2017 Maddocks has advised Swinburne University of Technology (Swinburne) on a deal that will see SEEK (ASX:SEK) purchase a greater stake in Online Education Services, a joint venture between the university and … Continued

Latest Article

For want of a comma, the case was lost…or when style becomes substance March 27, 2017

The United States case of O’Connor v Oakhurst Dairy handed down on 13 March 2017, dubbed the ‘$10 million comma case’, highlights the importance of punctuation and the legal consequences that can flow on from … Continued

Greg Hipwell Partner


Greg is a corporate and commercial lawyer who has extensive experience advising companies that distribute goods and services through a network or who exploit brands, technology and intellectual property. He is regarded as one of Australia’s leading retail and franchise lawyers, holding more than 20 years of experience practicing within the sector.

Greg represents numerous leading Australian manufacturers, wholesalers and retailers as well as a growing number of international companies who export to Australia and the Asia Pacific region either directly or via joint ventures, master franchises or other forms of licence arrangements with locally based companies. Greg’s clients include the owners of major brands within the automotive, outdoor power equipment, fashion, hair and beauty, consumer finance and food industries.

Legal expertise

  • Developing and documenting franchise, dealer and other forms of channel distribution networks both in Australia and internationally.
  • Advising in relation to relationships between franchisors and franchisees and manufacturers and distributors including processes for termination, mediation and other forms of dispute resolution.
  • Competition and consumer law, particularly in relation to pricing, supply and market conduct issues and the Franchising Code of Conduct.
  • Intellectual property licensing, protection and exploitation.
  • Mergers and acquisitions.
  • Private equity transactions for both founders and investors.
  • Raising of venture and expansion capital and assisting entrepreneurs and investors with exit strategies.
  • Drafting joint venture, shareholder and other forms of corporate structuring agreements.
  • General commercial contracting and procurement.

Relevant experience

  • Advising McDonalds Australia on competition and franchising and supply chain issues.
  • Advising Accolade Wines on Project Alchemy, a packaging and distribution joint venture in Australia and the United Kingdom with major competitor, Treasury Wine Estates. The matter involved contract negotiation and complex cross border competition law advice.
  • Advising the Federal Chamber of Automotive Industries on the preparation of submissions to the relevant minister on unfair contracts and unjust conduct regime in relation to automotive dealer franchise agreements.
  • Advising GM Holden in relation to the termination of its Opel dealer network.
  • Advising Isuzu in relation to the periodical renegotiation of its dealer sales and services agreements with its established dealer network.
  • Advising Honda Motorcycles and Power Equipment on its compliance with the Franchising Code of Conduct and competition and consumer law generally.
  • Advising NRMA (Thrifty) on franchise compliance and documentation across the network.
  • Advising BMW on various matters regarding the structure and documenting of its various dealer networks.
  • Advising Country Road in relation to celebrity designer and model collaborations.
  • Advising the Michelle Bridges 12WBT group in relation to corporate governance and intellectual property licensing.
  • Advising Grill’d Group on all aspects of business and franchise operations (regulatory, property, employment and disputes).
  • Advising Stratton Finance Group and its founder in relation to a sale of 50 percent of the equity to carsales.com and also on its continued expansion strategy via acquisitions and franchising.
  • Advising PPB on the sale of Bevilles Retail Stores.
  • Advising NBC Capital on the acquisition of the Degani Bakery restaurant chain and the establishment of the Fusion Food Group.
  • Advising Green Capital Partners on the acquisition of the ‘About Life’ organic supermarket chain.

Directories and awards

Melbourne Franchise Law ‘Lawyer of the Year‘, Best Lawyers, 2014-15

Greg is listed in:

  • Chambers Asia Pacific 2016 for Corporate/M&A and Technology, Media and Telecoms (TMT): IT and Telecommunications
  • Intellectual Property, Legal 500 Asia Pacific, 2016
  • Commercial Law and Franchise Law, Best Lawyers, 2014-15
  • Licensing and Franchising, Asia IP Experts, 2014 – 2016
  • International Who’s Who of Franchise Lawyers, 2016