We advised CBA on their sponsorship of the FIFA Women’s World Cup Australia & New Zealand 2023™

CBA, as the Official Bank Supporter in Australia, was the first local supporter of the tournament. As an existing supporter of Football Australia, the Matildas and Cricket Australia, CBA’s support of the FIFA Women’s World Cup also makes it one of the largest brand investors in women’s sport in Australia, elevating its commitment to developing and promoting equality and inclusiveness.

Our TMT team, led by Partner Brendan Tomlinson and Special Counsel Greg Palumbo, was able to bring our expertise in advising on sponsorship, content and media deals, as well as complex licensing and sponsorship agreements, to the forefront.